Stabilize your cash flow, elevate your STR performance, and finally feel aligned with your income—through Profit for Keeps® coaching and strategic STR consulting.

Get Off the Revenue Roller Coaster.

You’ve got vision. You’ve got grit.

You’ve built something meaningful — but now…

  • You’re tired of the “revenue roller coaster” - even if you’re generating a good income

  • You've outgrown the DIY-and-hope-for-the-best phase

  • You're asking smarter questions: What’s sustainable? What’s actually working? What’s next?

You don’t need to overhaul everything.

You just need a more strategic way forward—one that matches your purpose and your goals.

You’re ready for more ease, more flow, more profitability.

And yes—it can feel that way.

What i do

I help clients turn vision into strategy—and strategy into results.

Together, we create clarity, alignment, and profitability—on your terms.

I work with:

✦ Real estate investors building STR portfolios

✦ Realtors seeking sustainable income + strategic support

✦ Service-based entrepreneurs ready to run businesses that actually work

✦ client love ✦

  • Mellisa helped us turn two homes into profitable STR'S. What's amazing about Mellisa is she knows about all aspects of this business-real estate, the short term rental market, design and sourcing. On all three projects she has been on-time and on-budget (and also a pleasure to work with).

    Vanessa Van Edwards

  • Mellisa has guided us through multiple transactions with skill and a smile. Everyone knows it can be crazy buying a property but Mellisa sees around corners to head off problems before they become problems and herds cats (including us when needed) to get it done.

    Scott Edwards

  • From start to finish, she's easy to work with, reasonably priced, highly communicative, a go getter, and just gets stuff done usually before deadlines which is hard to do! She has impeccable taste, and is not only professional to work with, but also an absolute delight and so much fun.

    Dana Shultz

Here’s how I can help

STR Consulting + Real Estate Strategy

From identifying the right property to setting it up for performance, I’ll help you make strategic, profitable decisions—without the overwhelm. I consult on setup, design, operations, and acquisition planning for short-term rentals at every stage.

full service or virtual Interior Design

I create soulful, strategically designed spaces that elevate the guest experience—and your bottom line. Whether we work together in-person or virtually, my process is collaborative, efficient, and built to bring your vision to life.

Profit for Keeps® coaching

Financial clarity isn’t a nice-to-have—it’s the foundation of a sustainable business. Through personalized 1:1 coaching and support, I’ll help you understand your numbers, stabilize your income, and help you get off the revenue roller coaster.

Hi, I’m Mellisa Reeves.

Revenue & Real Estate Strategist | STR Consultant | Profit for Keeps® Certified Coach (pending graduation in June)

With nearly 20 years of experience across real estate, design, and entrepreneurship, I bring a rare mix of strategy, soul and straight-talk to every client relationship. I’m a Profit for Keeps® Certified Coach and an active Realtor in Austin, Texas.

I’ve built a boutique real estate brokerage, helped investors launch and scale profitable STR portfolios, guided realtors to create sustainable income models, and coached business owners into financial clarity and cash flow.

Whether we’re optimizing your investment strategy, wanting to increase your profitability, or creating a beautiful space—I can help you do it with more alignment, sustainability and results.

ready to work together?

Explore the way we can work together—or book a discovery call to find the right next step.