Profitability by design
If you're in real estate or running your own business, you already know how to hustle.
What most people don’t know?
Profitability isn’t random—it’s intentional.
The most successful investors, realtors and entrepreneurs aren’t just working harder.
They’re working smarter—with systems that support sustainability, alignment, and long-term wealth.
They know how to:
✦ Build intentional systems
✦ Structure deals and income around their financial goals
✦ Allocate profits first—not as an afterthought
✦ Track and manage cash flow with clarity
✦ Stop chasing revenue and start creating margin
That’s exactly what I help clients do with revenue optimization and cash flow management coaching.
Why most entrepreneurs stay stuck
If you're like most investors, realtors or service-based professionals, your business might look “successful” on the outside—but behind the scenes, the finances still feel messy:
You're making decent money, but you don't know where it’s going
You’re constantly managing expenses but can’t tell what’s actually profitable
You feel like you’re starting over with every, property, deal or client
You have goals—but no system for consistently building toward them
This is the “revenue roller coaster,” and it’s exhausting.
The Profit First method helps you step off it—for good.
that’s where I come in
I’m Mellisa Reeves—Financial Coach, Realtor, Designer and STR Consultant. I’ve been working in this field for almost 20 years… I’ve co-founded a successful real estate brokerage, launched short term rentals that waaaaaayyyy outperform the market, sold hundreds of homes and am damn good at getting in the trenches with my clients.
I work with realtors, real estate investors, and service-based entrepreneurs who want to get off the revenue roller coaster and build a business that supports their life without burning them out.
Together, we get under the hood of your finances and rebuild the way you relate to money from the ground up.
I use the Profit First methodology, along with other tried and tested systems and tools that I’ve learned and implemented in my own business over the years.
What is Profit First?
Profit First is a proven financial framework that flips traditional accounting on it’s head and helps businesses become immediately and permanently profitable.
It's a simple, powerful shift: pay yourself first, fund your priorities, and run your business with clarity and confidence. No more guessing. No more feast and famine. Just a system that works with your business rhythm—and helps you keep more of what you earn.
Profit First Coaching Helps you:
✔️ Build in PROFIT, consistently cover all of your operating expenses, and PAY YOURSELF
✔️ Plan sustainably so your business supports your life—not the other way around
✔️ Structure investments and operations with clarity
✔️ Strategically create a drip system for irregular income so can get off the revenue roller coaster!
The Profit first Journey
financial clarity
We start by mapping out your current cash flow—what’s coming in, what’s going out, and what makes the whole thing work (or not). We’ll also uncover what’s been creating stress or confusion so we can remove it from the equation. This stage is about aligning your financial plan with the real rhythms of your business and life—so your system isn’t just smart, it’s sustainable.
cash flow management
Budgeting or accounting systems simply do not help with the most important aspect of running a business — cash flow management. I teach you how to allocate revenue strategically across dedicated accounts for profit, paying yourself, taxes and operating expenses, create drip systems, forecast effectively and know where to put your efforts. Imagine: a simple but strategic structure that makes financial decisions easier, not harder.
strategic growth
As your revenue shifts, your strategy will too. We’ll review your allocation strategy, tweak your systems, and make sure you’re maximizing what’s working—always keeping your business and personal goals in mind. Depending on your business needs, we can also incorporate strategic growth tools from deal analysis to service pricing to building a team.
This isn’t a one-size-fits-all formula. It’s a values-aligned money system that flexes as you grow and keeps you focus on what really matters.
✦ You're a realtor or investor who wants to create more predictable income and long-term wealth
✦ You run a service-based business that makes decent money—but somehow still feels tight
✦ You’re tired of guessing and ready to finally understand your numbers
✦ You want a business that fuels a life you love, not drains your energy
what you’ll walk away with:
✦ A comprehensive, strategic plan for how to grow your business sustainably
✦ A customized cash flow system that supports YOUR goals and lifestyle, not someone else’s
✦ Practical tools for allocating revenue where it needs to go
✦ A completely different relationship with money
✦ Renewed clarity and confidence in your financial decisions
