Profitability by design
Build a business that pays you—on purpose.
reverse engineer your profit.
If you're in real estate or running your own business, you already know how to hustle.
What most people don’t know?
Profitability isn’t random—it’s intentional.
The most successful investors, realtors and entrepreneurs aren’t just working harder.
They’re working smarter—with systems that support sustainability, alignment, and long-term wealth.
They know how to:
✦ Build intentional systems
✦ Structure deals and income around their financial goals
✦ Allocate profits first—not as an afterthought
✦ Track and manage cash flow with clarity
✦ Stop chasing revenue and start creating margin
That’s exactly what Profit for Keeps® is designed to do.
Why most entrepreneurs stay stuck
If you're like most investors, realtors or service-based professionals, your business might look “successful” on the outside—but behind the scenes, the finances still feel messy:
You're making decent money, but you don't know where it’s going
You’re constantly managing expenses but can’t tell what’s actually profitable
You feel like you’re starting over with every, property, deal or client
You have goals—but no system for consistently building toward them
This is the “revenue roller coaster,” and it’s exhausting.
Profit for Keeps® helps you step off it—for good.
that’s where I come in
I’m Mellisa Reeves—certified Profit for Keeps Coach, Realtor, Designer and STR Consultant. I’ve been working in this field for almost 20 years… I’ve co-founded a successful real estate brokerage, launched short term rentals that waaaaaayyyy outperform the market, sold hundreds of homes and am damn good at getting in the trenches with my clients.
I work with realtors, real estate investors, and service-based business owners who want to get off the revenue roller coaster and build a business that supports their life without burning them out.
Together, we get under the hood of your finances and rebuild the way you relate to money from the ground up.
What is Profit for Keeps®?
It’s a proven financial framework that helps you build profitability into the fabric of your business and finally keep more of what you earn.
Unlike reactive budgeting or complicated forecasting, this method helps you align your business revenue with your values, goals, and real-life needs.
You’ll learn how to:
✔️ Accurately assess the true cost of running your business and your personal lifestyle (spoiler alert: you’re missing some important things)
✔️ Track income + expenses in a clear, actionable system
✔️ Build in PROFIT, consistently cover all of your operating expenses, and PAY YOURSELF
✔️ Plan sustainably so your business supports your life—not the other way around
✔️ Structure investments and operations with clarity
✔️ Strategically create a drip system for irregular income so can get off the revenue roller coaster!
The Profit for Keeps® Journey
Using a unique framework of the hero/heroines’ journey, feminine archetypes and embodiment practice, we will explore the art of surrender so that your transition can be completed — physically, emotionally and psychologically.
financial clarity
We uncover what’s really going on with your income, expenses, and spending habits—without shame or overwhelm. From there, we “reverse-engineer” a revenue goal that accurately takes into account everything it takes to run your business—and your personal life.
cash flow management
Budgeting or accounting systems simply do not help with the most important aspect of running a business — cash flow management. I teach you how to allocate revenue strategically, create drip systems, forecast effectively and know where to put your efforts.
strategic growth
We look at where you’re headed, what’s working, and what needs to change—from deal analysis to service pricing to team support. You’ll learn how you consistently pay yourself, build in profitability, create drip systems and forecast effectively.
this is for you if
✦ You're a realtor or investor who wants to create more predictable income and long-term wealth
✦ You run a service-based business that makes decent money—but somehow still feels tight
✦ You’re tired of guessing and ready to finally understand your numbers
✦ You want a business that fuels a life you love, not drains your energy
what you’ll walk away with:
✦ A comprehensive, strategic plan for how to grow your business sustainably
✦ A customized cash flow system that supports YOUR goals and lifestyle, not someone else’s
✦ Practical tools for allocating revenue where it needs to go
✦ A completely different relationship with money
✦ Renewed clarity and confidence in your financial decisions
